A week ago I had the pleasure in attending Communicate, an environmental communications conference run by Bristol Natural History Consortium. I always look forward to attending Communicate and this year has to be one of the best years yet proven by the emotive tears, the curious addition to the goody bags and some excellent talks by some of the best environmental communicators in the UK.
The non-story of climate change
|George Marshall. Image credit Rutgers|
|Image from Collateral Damage|
Emotive tears – when communicating gets personal
We all felt something in that room, because we all love nature and the environment. We were all touched by Chris Packham’s tears because he was communicating about something he loved. Ruth summed up the talk by saying that there is always an excuse not to do something and sometimes you have to be brave and take a risk when communicating. She also pointed out that there are lots of media channels out there to get your message across including TV and online and not to limit yourself to the big four (BBC1, BBC2, ITV, Channel 4). What I learnt was to communicate with heart and soul and I hope we can start to embed some of this into some of Cabot’s communications outputs during 2015 when we celebrate Bristol as European Green Capital.
The curious incident of the Air Wick freebie
|The Air Wick in my goody bag...|