|Hugh Fearnley Whittingstall and his Fish Fight|
The meeting saw a panel come together to give their reactions to the report findings, including Chris Rapley (Professor of Climate Science, University College London), Ralph Lee (Head of Factual, Channel 4), Bill Lyons (Executive Editor, Countryfile, BBC), Leo Hickman (Chief Advisor, Climate Change, WWF-UK and formerly at The Guardian), and Caroline Haydon (author of the report).
|Audiences prefer soaps to documentaries.|
In summary, the meeting showed that all were in general agreement that environmental issues and climate change were important subjects to communicate to the public, but much thinking is needed regarding the best way forward to achieve these aims. It seems that in order to engage the general public the issues need to be made local so that they feel that they are directly affected at that we are facing these issues now and not in 10 years time. I feel, given the debate that it should be seen as a joint responsibility between scientists and broadcasters to solve this problem. As a scientist I can provide data and other factual information, I can perhaps also provide a narrative, but links with broadcasters are key if the information is ever going to get directly into millions of people’s homes. I do believe that if we engage together then it is possible to find a mechanism to inspire ordinary people to act on difficult, intangible and sometimes unpopular issues such as climate change.
This blog has been written by Dr Charlotte Lloyd, Geographical Sciences, University of Bristol.